OVERVIEW
A strong drive to attract local and international exhibitors and visitors is supported by an international network of contacts across:
- Industry Associations
- Chambers of Commerce
- Trade Consuls
- Agencies
- The Montgomery Group
- Local and international media publications
Marketing elements include:
- Digital Marketing - websites, ezines, links, online registration, electronic visitor badges
- Direct Mail
- On-line complimentary tickets, registration and communication
- Distribution of complimentary tickets through Associations, Chambers of Commerce and Media
- Publicity
- Advertising
- Outdoor advertising